Bringing Barclays Personal Loans to life
Barclays are launching a new, innovative loan product – one that shows customers exactly how much they can borrow before they apply.
To show potential applicants how their lives can move on with a Barclays loan, we filmed three people frozen at a pivotal moment in their lives who, once their loan application is processed, suddenly burst into life.
Producing this concept within a tight timeframe, we created a realistic car showroom, a living room and a fixer-upper flat, all within one studio setting. The result is an attention-grabbing ad that communicates precisely what a personalised loan can do for you.
