Capturing the heart of working at Macmillan.
For Macmillan, recruitment is never about filling roles. It’s about finding people who understand what the work asks of them and what it gives back.
We spent time with their teams, listening and observing before shaping a proposition that felt both true and resonant: Make every day count.
A line with two meanings. For those who work at Macmillan, it reflects the intention they bring to every conversation and interaction. For those living with cancer, it acknowledges something deeper.
Our strategy was to show the lived reality, not the rhetoric. To let people see the care, candour and quiet resolve that define the organisation, and recognise themselves in it.
The result was a film grounded in people who already make every day count, and clear about why the right person will feel they belong.
The film won Gold at the EVCOM Clarion Awards for Brand Communication.
Macmillan is a long-term partner. We work with them across recruitment, internal communications and brand, helping them tell the stories that matter most.
