McDonald’s, Flagship Farmers

McDonald’s Flagship Farmer initiative is a farmer-to-farmer sustainability program to help ranchers, producers, farmers and growers share and learn from each other. Our work took us to South Dakota, Calgary and Texas to meet some incredible ranchers and hear how they are helping to look after their land for many generations to come. You can view all the films on the McDonald’s Flagship Farmers website and you can see how ranchers Lyle and Luke are looking after their land in this film. These films were nominated for Campaign’s Brand Film Awards, both in the UK and US.

Our Films

View more of our films