Having recently refreshed their brand look-and-feel (which now includes a colourful slice of rainbow) the team at Virgin Media gave us a challenge. To create a product-focussed, promotional animation including the new branding, products and even step-by-step instructions.
The result – a vibrant, punchy mix of 2D and 3D shouting proudly about ‘Trade Up’, a new way customers can upgrade early to get a phone that’s shinier, sooner.