Animating awareness to fight the fraudsters.
Fraud and scams cost the UK £219 billion annually. As a credit card provider, American Express is committed to helping their Cardmembers protect themselves, and that starts with understanding how fraudsters operate.
Our first step was to get educated ourselves. That’s how we learned about Phishing, Smishing and Vishing. Email, SMS and voice call scamming. Three distinct threats, each with its own tactics.
We scripted and animated each film using Amex’s own illustrations, distilling complex threats into three simple, memorable tips. Clear, stylish and designed to reach people who may never have encountered these terms before.
