Making the instructional, playful.
A decade-long partnership with Virgin Media O2 has taken us across the full breadth of their content – from internal communications and corporate announcements to consumer explainers and promotional films.
For their Trade In / Trade Up campaign, we saw an opportunity to push into something bolder. Drawing on the full range of their new brand guidelines, we built an animation that blends 2D and 3D to create something vibrant and distinctly Virgin – playful in tone, precise in detail, with a narration that carries the message with personality rather than instruction.
