Using humour and candour to highlight IT expertise.
Unifii, recently acquired by the Inetum group, are ServiceNow specialists. They work within companies to help them integrate this leading enterprise workflow platform.
To highlight the key benefit they offer — a practical, instant and flexible alternative to the frustrating process of hiring IT individuals — we devised a fun, creative and engaging approach. The concept was to intercut the clichéd interview spiels of a cast of oddballs, in a way that would actually deliver the Unifii pitch.
The final film achieved the best social stats in the company’s history and went on to win Gold in the Sales of Products and Services category at the EVCOM Film Awards, with judges describing it as “Creative, attention-grabbing and a fantastic campaign.”
