Scripted drama. Clever visual. Big idea.
LifeSkills is a Barclays initiative designed to help people in work build the skills they need to move forward in their careers. It is one of several campaigns we have produced for Barclays across multiple formats and platforms, working closely with their team at every stage.
This series of three scripted, drama-led films was created to launch the programme, featuring a cast of actors across three different scenarios. The concept was to convey how LifeSkills brings everything together, with each film closing with the same clever visual trick: the camera shifts angle to reveal fragmented sections of painted scenery lining up to form the LifeSkills logo.
Studio shot and technically demanding, the production required meticulous planning to pull off.
