Documenting the day the show depends on.
Small Business Big Day is a branded content series for American Express, made for their small business audience. Each film documents 24 hours in the life of a remarkable small enterprise, showing how businesses lean on Amex to keep moving. The result is an intimate, behind the scenes look at trades we recognise but rarely see up close.
The series features Winzer Dry Cleaners, whose forty Broadway theatres depend on them with 1,500 costumes passing through their rails each week. Color du Jour, a specialist make-up studio whose biggest day of the year hangs on perfect timing. And Super Smalls, a children’s craft brand racing to fulfil demand through the holiday season.
The series won Best Social Media Campaign at the Lens Awards.
